Introduction: Agriplace becomes Simvia
On April 2nd, Agriplace will officially transition to Simvia.
As we have grown beyond primary agriculture to support the wider food and grocery supply chain, we felt our name should better reflect who we are today and where we are heading.
Simvia stands for a simple, shared path to responsible supply chains:
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“Sim” represents simplicity and togetherness — collaboration as the foundation of trust.
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“Via” means path — symbolizing shared progress toward responsible and transparent trade.
Simvia captures our role as a platform that connects and validates compliance and impact data across the entire supply chain.
Below you’ll find answers to the most common questions about what this change means for you.
General information
1. Why is Agriplace changing its name?
Agriplace originally focused primarily on primary agriculture. Over time, we expanded to support the wider food and grocery supply chain — including processors, manufacturers, and retailers.
The name Simvia better reflects who we are today and the broader ecosystem we support.
2. Is the company being sold or acquired?
No.
This is purely a rebranding. Ownership, leadership, and company structure remain unchanged.
3. When will the change take effect?
On April 2nd, the Agriplace brand will officially transition to Simvia.
You may start seeing visual changes shortly before or after this date as we complete the rollout.
4. Is the company’s mission changing?
No.
Our mission, values, and commitment to responsible supply chains remain the same. The name Simvia better represents our long-term vision and broader scope.
5. Is the legal entity name changing?
No.
The legal entity remains the same. Only the brand name is changing.
Platform & Daily Usage
6. Is the platform changing?
No.
The platform functionality, workflows, and features remain the same.
7. Will the design or interface change?
You will see updated branding elements such as the logo, colours, and name.
The structure, navigation, and functionality of the platform remain unchanged.
8. Will the login process change?
No.
You will continue logging in as usual. Your credentials remain the same.
9. Will our data be affected?
No.
All data remains exactly as it is. Your organisations, documents, requirements, supply chains, settings, and historical records remain fully intact and secure.
10. Do we need to take any action?
No action is required.
The transition will happen automatically. You can continue using the platform as usual.
Technical & Integrations
11. Will the platform URL change?
Yes.
The platform will transition to a new Simvia domain as part of the rebrand. During the transition period, existing Agriplace links will continue to work to ensure uninterrupted access.
We will clearly communicate when the permanent domain change takes place and provide instructions if any updates are required on your side (for example, bookmarks or allow lists).
12. Will integrations (ERP, API, database connections) continue to work?
Yes.
All existing integrations will continue to function as before.
If any technical adjustments are required (for example, related to domain updates), we will communicate these clearly in advance.
13. Will email addresses change?
Yes, email branding and sender addresses will gradually transition to reflect the Simvia name.
Both Agriplace and Simvia email addresses will function during the transition period to ensure uninterrupted communication.
Contracts, Billing & Commercial Terms
14. Will contracts or agreements change?
No.
Existing contracts, agreements, and legal terms remain valid. The rebrand does not affect your contractual relationship with us.
15. Is pricing changing?
No.
The rebrand does not affect your pricing, subscription terms, or billing structure.
16. Will invoices or billing details change?
Future invoices will reflect the Simvia name.
The legal entity details remain unchanged unless otherwise communicated.
Suppliers
17. Will our suppliers be impacted?
No.
The platform will function exactly the same for your suppliers.
However, please note that the sender email address for document requests will change to reflect the Simvia name. We strongly recommend informing your suppliers and internal users before April 2nd so they recognize the new sender and do not mistake it for spam.
This is one of the key reasons we are announcing the rebrand ahead of time — to ensure a smooth transition and avoid confusion.
We have prepared a dedicated Supplier FAQ that you can share with your suppliers. It clearly explains what is changing and what remains the same.
Support & Communication
18. Will the support team change?
No.
You will continue working with the same team. Your Customer Success Managers, support contacts, and account representatives remain unchanged.
19. Why are you sharing this early?
We wanted you to hear this directly from us before the public announcement.
This allows you to prepare internally and ensures you receive accurate information first-hand.
If you have additional questions, please contact our Support team or your Customer Success Manager.